“Mr. Bags (real name, Tao Liang) is a blogger with a reputation as the handbag guru in China. His content is considered – providing handbag lovers with authoritative, rational insight into bags, brands and investment prospects. Luxury brands from Gucci to Louis Vuitton have partnered with Mr. Bags on branded content, events and fan meetings. Most recently, in December 2017, Longchamp collaborated with him to design an exclusive edition of its traveller bag.”