“This time the luxury e-commerce platform worked directly with Mr. Bags to create a custom e-commerce Mini Program called “包先生 with Farfetch.” The Mini Program is linked to Mr. Bags’ Official Account, allowing him to directly link the bags mentioned in his articles to the co-branded Farfetch Mini Program, making it possible for followers to read an article and purchase the featured products from Farfetch without exiting Mr. Bags’ WeChat properties. The Mini Program has been created specifically with this purpose in mind, only listing the exact items mentioned in Mr. Bags’ articles. The shop’s inventory is updated every Tuesday morning to reflect new content.”